As an internet marketer, you’ve most probably heard about this thing called Twitter, and you’ve most probably asked yourself the question “what does it mean to twitter” from a marketing standpoint. Twitter is a Web 2.0 website that’s being marketed as the SMS for the internet. Users are allowed to accumulate “followers.” Every time a use would post a message, all of his followers will be able to read the same. Messages can be posted via the user’s page or via SMS. Messages are limited to 140 characters. Some would think of this as a negative, given the fact that people would have to prune what they want to say. However, it really is a positive, as shorter messages go straight to the point of the same, and shorter messages have a higher read rate than longer messages. There almost 5 million Twitter members as of this writing. The website garners 20 million page views per day. What does it mean to Twitter? It means that you can harness these numbers to help catapult your online business to a higher level of success. What does it mean to Twitter from a marketing standpoint? Consider the following usages that are made possible by this innovative platform: Build a good relationship with your prospects as well as your customers by giving them the option to follow you on Twitter. Let them get to know you better by sending them regular messages via the Web 2.0 tool. Follow up on your prospects by using Twitter. Twitter is being hailed as the new email. Instead of having them subscribe to your mailing list, you can have them follow you on Twitter. Use Twitter to provide updates for your prospects, your customers and even your business partners. Have everyone follow your account, and you can inform them of new developments via the Twitter platform. Use Twitter as a way to inform your prospects and customers about a new blog entry you have published, or a new product you have released, or a new affiliate product you are promoting. Whether you’re profiting via PPC programs or by selling your own product or by being an affiliate, you’ll be able to generate the traffic that your website needs via Twitter, especially if you have amassed a large following. Use Twitter as a technical support system for your business. The setup of this tool actually allows for a dynamic, ever-evolving FAQ page that your followers are sure to receive and read. The above functions barely break the surface with regards to answering the question “what does it mean to Twitter?” The platform is simply very flexible that new uses are being invented all the time. Trust the internet marketer’s mind to be able to come up with the most creative answers to the question “what does it mean to Twitter?”
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